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Tuesday, 30 July 2013 11:35

Too busy to blog...

Written by Andy Green
I know it's been a while since my last blog and to be honest I have a long list of excuses of why it's been ages. 14 months to be exact. The truth is we've been busy, very busy. Busy with clients both new and old and like most businesses, when you get busy, social media, blogging and eating and the like tend to take a back seat. The demand for video has been on the increase since the beginning of the year and it's still growing. Which is great news. Don't get me wrong, we're not at full capacity…
Friday, 01 June 2012 10:35

How To Be A Good Presenter.

Written by Andy Green
It's one thing to create a corporate video to market your product, service or cause but it's another entirely to star in said video. As a busy video production company we see a lot of people on set with extreme nerves once the camera starts rolling, but it is very rare that these people do a bad job. In fact nerves help build the momentum you need to shine on camera. That extra adrenalin rush usually eliminates memory loss, stuttering and the shakes and gives you the push to do a really great job. If you are planning on making…
It's a case of the age old adage 'if a tree falls in the forest and no one is there to see it, does it make a sound?' The same analogy could be applied to videos. You may have made a terrific video, but if no one is watching it, does it make for effective promotion? How Do You Keep Your Audience Engaged? Keep the video short, especially if it is for online use. Statistics show us that after the first 60 second of a video the viewing figures will drop. That's not to say that you need to speak…
The key to maximising this budget is spending it on tools that will gain you the most exposure. Online video production is fast becoming THE way to increase your visibility with potential customers. I have mentioned before about how well video does in the online search engines. An internet user is far more likely to click on a video link than a text based result. A video also has more chance of appearing nearer the top of search engine results than a non-video based link. This is why spending your web based budget on professional video production is going to…
In a sea of websites, newsletters and social media platforms, it can be difficult to stand out from the crowd. In fact there can be times when as a customer, you feel like you are reading the same content over and over again and distinguishing one company's product from another can be hard work. Video is swiftly becoming the easiest way to engage customers. The beauty of video is in its ability to highlight your business' unique qualities with both precision and creativity. When it comes to representing your business, nothing beats video for giving a client an authentic insight…
Thursday, 22 March 2012 15:09

Great corporate video

Written by Andy Green
The best way to create a great corporate video is to work with the right production company. As with any working relationship especially a creative one, you need to make sure that you and your team are working towards the same objectives. Before you even begin to make your film, you will need to finalise and confirm; Your goals for the video and where you intend to display it (online, trade shows, conferences) Your primary target audience Your budget & timeframe Your promotional plans How you will measure its success This is information that your production company will need to…
Wednesday, 14 March 2012 10:50

Why video promotion?

Written by Andy Green
Video is a probably the easiest and most economical way to promote your services. With the right script and production team, you can produce a video that can market your product or services across the globe or Huddersfield! Editing – What usually takes you half an hour to explain in person can be edited into a short promotional video. There's a lot to be said about the power of combined visuals, text and audio. Love your facilities, want to tell the world? Film them. Want to describe about your product range? Film them. The camera doesn't lie which is what…
Wednesday, 29 February 2012 12:09

Why video builds better business

Written by Andy Green
Once upon a time, online videos were all about pretty pictures that told a story. And sometimes those pictures weren't so pretty: fuzzy images, poor camera work, ill-considered scripts and poor download speeds meant that online video often presented more barriers than benefits. Now, digital video is a powerful and affordable marketing tool – and the prospects are promising. Here are a couple of good reasons why, with tips for getting the best possible returns. 1. Technology makes quality video viable. Broadband changed the world of online video. It allowed the sharing of quality video that better reflected business identities…
Friday, 10 February 2012 12:38

What is a talking head video?

Written by Andy Green
A talking head video is an informational video created by filming one person talking straight into the camera. As videos become more and more useful in the online arena, using this medium offers a lot of advantages from relationship building to increasing conversion rates. The added advantage of video is in its offline benefits, a talking head video can be also downloaded on to a laptop or smart phone and presented at business and network events. If you were considering investing in video or were hoping to shoot and edit yourself, here are a few reasons why this great idea…
Monday, 06 February 2012 09:53

Avoid the YouTube Black Hole

Written by Andy Green
Most companies now have a website, and most use the web to either sell their products and services or promote them. Video is a great way to engage an audience. The single most powerful way of promoting your company is through testimonials, using the opinions of real people that have worked with you before and are happy to tell the world how great you are. Most companies use this form of marketing as soon as they get a happy client. They add a case study and publish both on their site, along with other forms of collateral. To be effective,…
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