As this is likely to be our last posting before Christmas, I thought I'd just mention a few exciting things we're been up to over the past week. I plan to go in to more detail later in future blogs, but wanted to say a few thank you's and also mention a new man on the team.
Firstly, Johnny the Chocolate labradoodle arrived at home on Saturday. I know it's not work related but, I had to mention it. He's settled in well and we're all looking forward to sharing Christmas with him. The strange thing is that I'm allergic to dogs and having researched a suitable bred for many years we're now lucky to have found the perfect dog. If you too are a sufferer but you'd love a dog, I'd highly recommend you giving Bev a call at: http://bit.ly/u7T3lv
Back to work. Thanks to Laura and Sue at Ask Insight and the Creative and Media Studio School for the opportunity to talk to the students about video production. http://studio-school.org.uk We all had a lot of fun role playing the making of a 10 sec video. One of the team shot a short video with comments from the students and we'll have it ready for blogging in the new year.
Finally, we also grasped the opportunity to contribute in an article in the Leeds & Yorkshire Lawyer magazine about the benefits of video marketing and the dangers of being left behind. Please read on:
So how do you get the edge? What's the trick to making your website stand apart from those of your rivals? Online video is playing an increasingly key role in many firms' online strategies. "In the old days, we used to make videos and they were just pretty pictures," says Andy Green, managing director of the Huddersfield-based video and multimedia firm Leagus. "But because videos have now evolved into this vehicle that allows people to communicate, what we've found is that the use of video is almost essential on a website." Green outlines the basics of a typical online video. A firm might, for example, commission a 90-second video of interviews with some of its satisfied customers. This will be posted to the firm's website – which is where the clever stuff begins. "We apply key-words and optimise the video, which allows us to to make the video more visible," Green explains. "This is the key. The bottom line is for the client to attract more customers to their site in order to increase revenue.
"Video search-engine optimisation (SEO) is 53 times more likely to produce a first-page search result than traditional techniques. Google is pushing video, so it's an opportunity for companies to increase their online visibility." And these aren't fuzzy, non-specific gains. Within days of a video appearing online, a firm like Leagus can use Google Analytics resources to feed back a wealth of hard data to the client. The information available details not only how many people visited the site, but also, among other things, what took them there, how long they spent there, what links they clicked on, and where they went next.
YouTube, the Internet's leading video hoster, can be bracketed with other ubiquitous social media sites such as Facebook and LinkedIn. Technologies such as these are potentially game- changing in terms of client engagement. "People aren't recognising yet that social media is an essential part of a marketing strategy," Green says.
Merry Christmas and Happy New Year from Andy and the Leagus Team.