The benefits of video
Key benefits of video marketing
- Tap in to a vast online audience
- Communicate powerful messages
- Achieve measurable results
- Lift your company profile
- Save money on costly and unused print
- Secure a great return on investment.
Online video is a powerful marketing tool. Read on to find out why you should be using online marketing videos to promote your business, educate your audience about products and services and increase your revenue.
The world is constantly changing and new challenges are an ever-present feature of our daily lives. We spend much of our time using computers, laptops and mobiles. Most of us are constantly 'on' and contactable 24/7. Unless you've had a bucket on your head for the past few years, you'll have noticed the huge growth of video content on YouTube and similar sites. We engage in social networking and share our lives with virtual friends. Ten years ago these activities were unheard of yet the fact is nowadays that if you're not on the internet, you're invisible!
Lead by example
Online videos are now far more than pretty pictures or small movie clips for lunchtime amusement. They attract vast audiences and if well planned, designed and executed, they are exceptionally powerful tools that communicate, influence and persuade.
Having a quality video on your website sets you above the competitors and indicates that you're a specialist in your business. It gives you extra credibility and lifts the perception of your company.
A picture paints a thousand words
Video is primarily a visual medium. Viewers like information delivered on demand and have little time to wade through web text, company brochures or manuals. Delivering your message with video combines moving images, graphics and narration and gets across your message simply, clearly and easily.
It's also likely to save you money. Consider the costs of a short video compared to the design and print expense of a company brochure...
Face to face
People respond to clear concise information and in a perfect world would prefer to meet face to face to listen and learn about your business or service. Unfortunately, this is rarely practical or cost effective. The next best thing is video. It can get you in front of thousands of customers and allows you to engage directly with them.
Video is here to stay and is becoming an expected part of the internet experience. It's never been easier to create an effective online marketing video to promote your business, educate people about products or services and increase revenue. By working with a professional company like Leagus, you could soon enjoy the benefits of online video marketing and reap the many rewards of a cost-effective tool.
Return on Investment
Investing in a video is about far more than showing pretty pictures. You expect a return on your investment. You expect results.
With professionally designed, collaboratively planned video, you can be confident you'll achieve those results.
We've all found ourselves in a difficult economic global climate and we want more for our money. At Leagus, we understand that times are hard and that budgets and expenditure often lead decisions. Whether the economy is good or bad, we believe in offering a cost-efficient service without diluting professional quality.
We don't just point cameras at stuff. We listen, plan, shoot and supply a professional video production. But making the video is only the first step... It's vitally important to us that you get the best possible return on your investment, so we place the file on the online platforms that will attract maximum interest, whether that's your own website, YouTube or a dedicated web page like videopage.co.uk.
Call us today to discuss how best to plan and action your media marketing strategy.