Blog

THE VIDEO TRAINING SESSION WAS A HUGE SUCCESS!

Early this month we held a video training session for business owners who are part of the Elite Business Academy. The session was based on planning video content, tips for beginners and how to get started with video marketing.We decided to hold the session after Andy, a member of our team did a Facebook Live…

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TIPS TO CONSIDER BEFORE MAKING A VIDEO ON YOUR PHONE

Our work experience student Ebony created this video to help those who are starting out with videos. Most people just turn their phone on and start recording, these simple steps will make your video look professional.   Rule 1 – Always shoot in landscape. This means, turn your phone on its side and it will get rid…

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IS VIDEO THE FUTURE OF CONTENT MARKETING

As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing: Video content promotes brand recall. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One…

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10 IMPRESSIVE VIDEO STATS YOU NEED TO KNOW (part 1)

You already probably know video marketing is booming in 2018 already. On every platform, you’re being told to use video in your marketing plan.   We agree, but don’t take our word, here are 10 stats from the experts such as Forbes and SocialMediaToday. 1.   87% of online marketers use video content. 2.   Blog posts incorporating…

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CASE STUDY: ROGERS GEOTECHNICAL SERVICES

Rogers Geotechnical Services were struggling to explain what they did and felt this was a barrier to attracting customers. They wanted to change perceptions and educate people about the broad services they offer and establish themselves as an authority within the industry. RGS now have a video that clearly explains their business and services and presents…

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GOOGLE ANALYTICS (PART 1)

Now you have your video on your website –do you know how to track the results it generates? We advise all our clients to promote their video and get their audience to watch it. Most people will put their video on YouTube expecting it to go ‘viral’ – Its highly unlikely that will happen! Most…

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8 TIPS FOR BEING YOURSELF ON CAMERA

It’s important to be yourself while on camera. This is especially true if you are using the video to market yourself.   1. Sit Up Straight – If your posture is poor, viewers will notice. Your body should convey your energy and intelligence. 2. Wear Clothing That Makes You Feel Good About Yourself – Have…

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BENEFITS OF USING VIDEO TO PROMOTE YOUR BUSINESS

It’s the year of video – according to HighHQ.com and I agree. Video is becoming more and more popular in marketing plans, for websites and social media. I heard a quote once, which is quite inspiring, ‘If a picture is worth a thousand words, then the power of video can be limitless’. Here are 5 benefits of…

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