Blog

HOW TO GET THE BEST OUT OF YOUR VIDEOS

It’s becoming easier and easier to just pick up your phone and record a video then post it on all your social accounts. People don’t think about power words (I’ll explain what these are later), what their background looks like or how to add captions to their videos. It’s simple steps like the following that…

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Video – The Fear Factor

Most jobs throw up challenges on a regular basis, but how many of us have to deal with fear in our clients as an obstacle to getting the job done? Scared, anxious, frightened, worried are all words that we’ve heard our clients describe their feelings about an upcoming video shoot, and it got us thinking,…

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HOW IMPORTANT IS MUSIC TO A VIDEO?

Well, music, in general, is very important to us. Take it this way; everyone has a certain song that puts them in a certain mood. Maybe it’s that one song that brings back memories from your childhood or favourite movie. Alternately, a song can make you feel sad, angry or any type of emotion! This ties…

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HOW TO ASK A CUSTOMER FOR A VIDEO TESTIMONIAL

Customer testimonial videos can be very powerful and are great for business, however, it can be difficult to ask a customer to speak and appear on a video as most people tend to be a little reluctant to agree to appear on camera. In our experience, it’s usually a fear of not knowing the what…

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HOW TO MAKE A GREAT ‘HOW-TO’ VIDEO

Yes, this really is a ‘how to’ on ‘how to’ videos. ‘How to’ videos can be challenging; there’s a lot of research and knowledge that needs to be gathered prior to filming. In this blog, we’ll be going through the 4 simple steps that will ensure you create the most engaging ‘how to’ videos your…

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EXPLAINED: THE 5:3:2 RULE FOR SOCIAL MEDIA

5:3:2 Social Sharing rule

When it comes to social sharing you need to get the balance right, and that’s where the 5:3:2 rule comes into play. But what is 5:3:2? Social media can play a big part in directing audiences to your brand, but what do you need to do to get them there? What should you be sharing…

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THE VIDEO TRAINING SESSION WAS A HUGE SUCCESS!

Early this month we held a video training session for business owners who are part of the Elite Business Academy. The session was based on planning video content, tips for beginners and how to get started with video marketing.We decided to hold the session after Andy, a member of our team did a Facebook Live…

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TIPS TO CONSIDER BEFORE MAKING A VIDEO ON YOUR PHONE

Our work experience student Ebony created this video to help those who are starting out with videos. Most people just turn their phone on and start recording, these simple steps will make your video look professional.   Rule 1 – Always shoot in landscape. This means, turn your phone on its side and it will get rid…

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