Blog

CASE STUDY: ROGERS GEOTECHNICAL SERVICES

Rogers Geotechnical Services were struggling to explain what they did and felt this was a barrier to attracting customers. They wanted to change perceptions and educate people about the broad services they offer and establish themselves as an authority within the industry. RGS now have a video that clearly explains their business and services and presents…

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GOOGLE ANALYTICS (PART 1)

Now you have your video on your website –do you know how to track the results it generates? We advise all our clients to promote their video and get their audience to watch it. Most people will put their video on YouTube expecting it to go ‘viral’ – Its highly unlikely that will happen! Most…

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8 TIPS FOR BEING YOURSELF ON CAMERA

It’s important to be yourself while on camera. This is especially true if you are using the video to market yourself.   1. Sit Up Straight – If your posture is poor, viewers will notice. Your body should convey your energy and intelligence. 2. Wear Clothing That Makes You Feel Good About Yourself – Have…

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BENEFITS OF USING VIDEO TO PROMOTE YOUR BUSINESS

It’s the year of video – according to HighHQ.com and I agree. Video is becoming more and more popular in marketing plans, for websites and social media. I heard a quote once, which is quite inspiring, ‘If a picture is worth a thousand words, then the power of video can be limitless’. Here are 5 benefits of…

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CASE STUDY: DUGDALE

Making the decision to use video to promote your company is the easy bit. What’s not so easy for people is appearing in the video and living with the final cut. This was certainly the case for our clients’ Dugdale PVC who’d had a bad experience with a previous video company and were reticent about…

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CHARITY USES VIDEO TO RECRUIT MORE VOLUNTEERS

ITGB is a human trafficking charity. They rely heavily on volunteers and wanted a campaign that would drive traffic to their site where there are details of how to volunteer. Using an existing video about volunteering we linked out to Watch The Full Video, to Find Out More, to the List Of Vacancies, and finally…

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WHAT TO CONSIDER WHEN MAKING A VIDEO

When considering making a video. Ask yourself what is your main objective? The answer is probably to gain the most engagement from your viewers. Which incidentally, according to a recent marketing report is the number 1 priority, with wanting an increase in traffic at no. 2 and developing a fan base at 3, and surprisingly…

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CASE STUDY: NUS/ THE SHARP AGENCY

Approach: Produce an educational video to encourage students to vote in the 2015 General Election Just like most clients, we work with, this project started with some ambitious concepts from The SHARP Agency that could have been executed in many ways. The final film would need to encourage students to vote in the 2015 General Election….

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CASE STUDY – LONGWOOD

Client: Date of Birth/Longwood Engineering Approach: Produce a series of short departmental videos to educate potential clients while visiting the company website Although respected as a highly creative agency with years of experience in graphic design and concept development. This agency was the first to admit that they’d never worked in video before and they needed to…

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