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CASE STUDY: STAR WARS SCENE FILMED IN HOTEL IN LEEDS

You can imagine the excitement from the guys in the studio when I announced we were making a reenactment of a Star Wars film. After the initial buzz had died down, reality kicked in. Unfortunately, the client didn’t have a Hollywood budget, we had a tight deadline to meet and all the filming had to…

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IS VIDEO THE FUTURE OF CONTENT MARKETING

As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing: Video content promotes brand recall. According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One…

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10 IMPRESSIVE VIDEO STATS YOU NEED TO KNOW (part 1)

You already probably know video marketing is booming in 2018 already. On every platform, you’re being told to use video in your marketing plan.   We agree, but don’t take our word, here are 10 stats from the experts such as Forbes and SocialMediaToday. 1.   87% of online marketers use video content. 2.   Blog posts incorporating…

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CASE STUDY: ROGERS GEOTECHNICAL SERVICES

Rogers Geotechnical Services were struggling to explain what they did and felt this was a barrier to attracting customers. They wanted to change perceptions and educate people about the broad services they offer and establish themselves as an authority within the industry. RGS now have a video that clearly explains their business and services and presents…

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GOOGLE ANALYTICS (PART 1)

Now you have your video on your website –do you know how to track the results it generates? We advise all our clients to promote their video and get their audience to watch it. Most people will put their video on YouTube expecting it to go ‘viral’ – Its highly unlikely that will happen! Most…

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8 TIPS FOR BEING YOURSELF ON CAMERA

It’s important to be yourself while on camera. This is especially true if you are using the video to market yourself.   1. Sit Up Straight – If your posture is poor, viewers will notice. Your body should convey your energy and intelligence. 2. Wear Clothing That Makes You Feel Good About Yourself – Have…

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BENEFITS OF USING VIDEO TO PROMOTE YOUR BUSINESS

It’s the year of video – according to HighHQ.com and I agree. Video is becoming more and more popular in marketing plans, for websites and social media. I heard a quote once, which is quite inspiring, ‘If a picture is worth a thousand words, then the power of video can be limitless’. Here are 5 benefits of…

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CASE STUDY: DUGDALE

Making the decision to use video to promote your company is the easy bit. What’s not so easy for people is appearing in the video and living with the final cut. This was certainly the case for our clients’ Dugdale PVC who’d had a bad experience with a previous video company and were reticent about…

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CHARITY USES VIDEO TO RECRUIT MORE VOLUNTEERS

ITGB is a human trafficking charity. They rely heavily on volunteers and wanted a campaign that would drive traffic to their site where there are details of how to volunteer. Using an existing video about volunteering we linked out to Watch The Full Video, to Find Out More, to the List Of Vacancies, and finally…

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