5:3:2 Social Sharing rule

When it comes to social sharing you need to get the balance right, and that’s where the 5:3:2 rule comes into play. But what is 5:3:2?

Social media can play a big part in directing audiences to your brand, but what do you need to do to get them there?

What should you be sharing and when?

The key thing not to do is talk about yourself all day, every day; this is the surefire way to turn people off from your brand. It’s like that annoying “friend’ you have on Facebook who just brags all the time, the one you hide from your timeline or ultimately unfriend.

You don’t want to be that brand.

So what should you be doing? This is where the 5:3:2 rule comes into play, it’s all about getting the right balance, so think of it as for every ten posts:

  • 5 should be content from other sources that are relevant to your audience, otherwise known as curation.
  • 3 should be content you’ve created, that’s relevant to your audience, or creation.
  • 2 should be personal, fun content that humanises your brand to your audience, to be referred to as humanisation.

You’ll notice that each of these areas all have something in common—they’re all focused on your audience, not on you!

This post was first published on the Business.com