Well, music, in general, is very important to us.
Take it this way; everyone has a certain song that puts them in a certain mood. Maybe it’s that one song that brings back memories from your childhood or favourite movie.
Alternately, a song can make you feel sad, angry or any type of emotion!
This ties in with the point of this article. I was editing a video for a client when I realised I needed to start thinking about the music. At first I thought it would be an easy job but I was so wrong. You need to become the customer/audience to be able to understand what would relate to them and make them want to buy the product or service.
I thought about age, what I’m looking for in a product and what mood I’d be in.
After some research into the audience, here’s the customer profile I created:
- Age: 50-70
- Product: Luxury carpets, floors and blinds.
- Keywords: Luxury, quality, ambience, calm, soft
After about 30 minutes of intense research and coming across rock, jazz and even funky holiday tracks I found the right one for the video. I listened to the music with my eyes closed and what I felt was what the video portrayed, a perfect match!
So when you’re next watching a video, any video, listen to the music track.
How does it make you feel, are you interested in the purpose of the video?