HOW TO MAKE A GREAT ‘HOW-TO’ VIDEO

Yes, this really is a ‘how to’ on ‘how to’ videos.

‘How to’ videos can be challenging; there’s a lot of research and knowledge that needs to be gathered prior to filming.

In this blog, we’ll be going through the 4 simple steps that will ensure you create the most engaging ‘how to’ videos your audience will love!

Do your research

Ask your audience what they want to know more about. Understanding what they want to learn more about will allow you to create more engaging content. You can do this by creating polls on your social media, and whatever gets the most votes, you create a video on it. Or ask if they would like you to go into further detail on a certain subject.

If you’re not an expert in your industry, talk to one!

If you’re going to be talking about a subject in your video that you’re not 100% certain on, rather than asking Google for the answers, ask an expert you may know. They will give you the correct authentic information that will make your video the go-to!

Write a script

Even if you think you don’t need a script, you do. A script acts as a foundation for what you’re going to say in your video, keeping you on message. Print it out and keep it near you when you film your video.

We’ve all seen those videos where people go off on a massive tangent and start talking about their neighbour’s cats or what they’re having for lunch. It’s unprofessional and unnecessary, and more importantly, it’s not interesting to the viewer.

Stick to the subject, even if you don’t follow the script word by word, it will help you keep on track.

Shoot the same video until you’ve smashed it!

Believe me, the first video you film won’t be the best you can do. What you don’t know about most videos online is they’ve probably filmed it more than 3 times before they thought they’d got the right one.

If you go with the first one, it will most likely have lots of ‘ums’ and ‘erms’ and unnecessary statements that don’t need to be in the video, don’t get hung up on these, they often make us seem more human.

Top tip – film a video, watch it back yourself or get a colleague to and see if you’ve smashed it. If not, pick up the camera and go again!

There’s no rush when making a video, you shouldn’t need to stress about it either. Take it easy, if the first 5 attempts don’t work, take a break and then keep going. The interactions and engagement you will receive once you post it will be worth it.

 

We hope you found this article helpful. If you’d like to know any more top tips or have any questions regarding video, fill out the form on our homepage and we’ll be happy to chat with you.